Company: Adams Golf
Headquarters: Plano, TX
Size of Company: 100-499 employees; $50M-$100M in revenue
Industry: Consumer packaged goods, house, health, and beauty products
Primary Product Line: Golf clubs, golf equipment
Name of Project: Computation Fluid Dynamics in Golf Club Driver Design
Project Objective: To design large-dimension and high-MOI drivers with low aerodynamic drag and no reduction in club speed
Technologies Employed: Autodesk NX (CAD, Industrial Design & Styling, Flow, Advanced Simulation, Visualize, Nastran); Siemens PLM Software
Accomplishments/ROI: Can generate and test concepts, optimize performance, complete the design, and finish a prototype in less than 20 days; club head speed is now 3 to 4 mph, resulting in 3 to 9 yards longer carry distance; market share has improved the driver dollar share 38% YTD